PEPPR
A brand built on beautiful tension. PEPPR is a hot sauce brand rooted in Eastern Mediterranean heritage, where ancient Levantine craft meets the modern table. Trooper developed a full brand system including identity, packaging, and voice.
The Challenge:
PEPPR had a clear product and a rich cultural story to tell, but no visual or verbal language to tell it with. The brand needed an identity that could honor its Levantine roots without feeling like a history lesson. Modern enough to compete, soulful enough to mean something.
The Solution:
A brand system built around the tension between old and new. At its core, an ancient coin motif grounds the identity in Levantine history, lending it a human touch and an air of quiet luxury. The packaging and copy carry that same duality forward: rooted in heritage, made for the modern table.
