Moneylion

Bringing Energy
and Simplicity to Fintech.

We redefined MoneyLion’s positioning around a more personalized money experience, creating a vibrant new visual identity system that reflected the dynamism of its users. From custom illustrations to a bespoke font, every element was designed to enhance recognition and foster connection, while simplified interactions within the app improved navigation and usability.

WHAT WE DID

Brand Identity
Brand Guidelines
App Design

The MoneyLion icon was refined to feel bolder and more confident. By clarifying the lion’s face and simplifying its form, the mark became more recognizable across digital touchpoints while retaining the brand’s sense of energy and strength.

A flexible icon system was developed to support the product experience across the app. Designed to scale from small UI elements to larger illustrative moments, the system helps communicate MoneyLion’s offerings with clarity while maintaining a cohesive brand presence in the fintech space.