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flexx fitness and wellness studio branding, logo design, naming, store design by Trooper Creative

Serious movement gets a serious home

Flexx

Industry

Fitness
Wellness

Services

Naming

Logo

Brand Guidelines

Squarespace Website Design

Experiential Design

Photography Guidelines

Social Media Assets

Merchendise

Flexx is a contemporary fitness studio for the fitness-forward: people who train hard and see mobility as a competitive edge. Trooper Creative built the brand from scratch, developing an identity, voice, and visual system that could hold its own next to performance brands without losing what makes yoga different.

The result is sharp, minimal, and unapologetic. A brand built for the ones who never stop.

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